Client

Dyfed Powys Police

Format

Web Video

Video Type

Education, Web Video, Promotional

Duration

3mins

Related Sites

http://www.xray99.co.uk/

Brief

Highlight the dangers of sharing personal information online, with people who might not be who we think they are.

The Approach

We decided that the best way to show young people that some of their behavior online is a bad idea, would be to show those behaviors taking place as if they were in the real world.

To achieve this we created an Alice in Wonderland style narrative, where our character "falls" into the world of the net, and we see their online interactions played out as face-to- face encounters.

Through the use of humor, the film is going viral and reaching a large audience. The client has been delighted with the finished film and were impressed at the imagination brought to bear in getting their messages out there.